UAE leads way in mask technology. ViroMasks launches a more reliable anti-viral mask offering 99.9% protection

AE, 01 Jul

·    New anti-viral daily use mask is recognised as the safest in the world.

·    ViroMasks powered by HeiQ Viroblock technology that inactivates more than 99.9% of COVID19 causing SARS-CoV-2 viruses on contact, according to research carried out by the internationally renowned Doherty Institute in Melbourne, Australia.

·    With innovative design ensuring maximum fresh air flow through three layers of kill-trap-kill technology; ViroMasks provide protection and comfort. 

·    Offers optimum standards of safety and protection to the wearer as well as the general public.

To address the community spread of COVID-19 across the globe, UAE company ViroMasks has brought together a team of leading experts around the world to research, design and manufacture a higher quality product that provides a safer alternative to disposable and fabric masks. With anti-viral protection built-in, the competitively priced ViroMasks offer superior infection prevention for everyday use and can be reused for up to 1 year, maintaining anti-bacterial effectiveness for up to 40 washes and anti-viral effectiveness for up to 20 washes.

The ViroMasks product has been manufactured with HeiQ Viroblock technology which is the first in the world to be proven effective against SARS-CoV-2 virus in the laboratory. In tests carried out by the Doherty Institute, a joint venture between the University of Melbourne and The Royal Melbourne Hospital, fabric samples treated with HeiQ Viroblock NPJ03 had no infective viruses left after 30 minutes. ViroMasks is a breakthrough in the quest to control the spread of the virus with particulate penetration tests showing that the masks have a filter efficiency of 98.5%.

In addition to Virus Neutralization; ViroMasks has an innovative design to place statically charged filters within the mask. This filtration technology is the same as used in N95 or FFP2 masks. Designed for daily use, ViroMasks ensures minimal heat and CO2 build up and comes equipped with two exhale valves to provide maximum user comfort. 

Usman Khalid, CEO and co-founder of ViroMasks said: “We are pleased to have successfully collaborated with our partners to design and manufacture a mask that affords all-round protection to both the wearer and the general public by neutralizing viruses on contact. While surgical and fabric masks are widely available, they offer minimal protection to the wearer. ViroMasks also filters over 95% particles in the air effectively providing kill-trap-kill design with one way airflow using exhale valves to maximise comfort without trading protection.”

He continued: “ViroMasks with HeiQ Viroblock technology has been designed with a two-fold purpose, to provide greater protection against virus and bacteria and to provide an environmentally friendly alternative to the single-use masks currently on the market. We have partnered with leading scientists, experts and industry professionals across the globe to ensure the design of the ViroMasks VN-95 is effective in protecting against COVID-19 and that the manufacturing process is both, quality controlled and ethical."

Carlo Centonze, CEO, HeiQ Group said, “We are driven by the purpose of improving the lives of people and communities by perfecting everyday products. HeiQ’s Viroblock is a breakthrough innovation extending a special combination of advanced silver and vesicle technology. It is effective against the human coronavirus 229E & SARS-CoV-2, and lab tests have proven that it reduces 99.9% of the virus that causes COVID-19 in 30 minutes. As a leading textile technology company, we are pleased to partner with ViroMasks to extend our technology to millions of consumers in GCC region and benefit the larger communities across the globe.”


For the optimum safety and protection against COVID-19, purchase the ViroMasks from ZOOM, the UAE’s leading, home-grown convenience store or online at and 

For further information, please contact: Ghyna Kurdy | PR Consultant | Centric DMCC | +971 50 145 4324


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